Street Food Magic with Coca-Cola: A Vibrant Culinary Journey

Hey there, foodies and Coca-Cola enthusiasts! Get ready to embark on a flavorful adventure as Coca-Cola teams up with Ogilvy SG to celebrate the vibrant street food culture of Thailand in a quirky and interactive music video titled ‘Epic Night Out’.

Picture this: rapper F.Hero and his fashion-forward Coke Cutlery Crew take center stage in Bangkok, racing around in Coke-branded tuk-tuks and grooving to the #cokeflip dance move. Joined by celebrity chef Chef Pom and Thai influencer Badmixy, they embark on an epic culinary journey through the bustling streets of Bangkok, indulging in iconic dishes like Pad Thai and Tom Yum noodles.

The Recipe for Success

This funky music video, part of Coca-Cola’s global ‘Foodmarks’ campaign, aims to spotlight the love for discovering hidden culinary gems within dynamic food scenes. Directed by Julien and Quentin from Hamlet, ‘Epic Night Out’ serves up a tantalizing blend of catchy tunes, mouthwatering street food, and Coca-Cola’s signature refreshment.

Celebrating Local Flavors

According to TeeJae Sonza, Coca-Cola’s senior director of marketing, the Foodmarks campaign is all about uncovering the humble yet iconic eateries in Southeast Asia’s markets, while sipping on the classic flavor of a chilled Coca-Cola. By blending culinary attributes with music and pop culture, Coca-Cola aims to create fresh ways for Gen Z trailblazers to connect over shared meals and vibrant food destinations.

A Taste of Thai Culture

From the lively streets of Bangkok to the legendary food shops that have been cookin’ up magic for generations, ‘Epic Night Out’ showcases the rich cultural legacy of Thai street food in a fun and interactive way. The song lyrics, peppered with famous delicacies and locations, resonate with Thai Gen Zs and foodies alike, adding an authentic touch to the music video.

Looking Beyond the Music Video

But the fun doesn’t stop there! Coca-Cola’s Foodmarks experience goes beyond the music video, with plans for Interactive Food Fests in Bangkok and other markets. These events promise a sensory expedition through vibrant street food scenes, leaving attendees hungry for more culinary delights.

Coca-Cola’s ‘Epic Night Out’ is more than just a music video – it’s a celebration of food, music, and cultural diversity. Through quirky storytelling and interactive experiences, Coca-Cola invites us to explore the rich tapestry of Southeast Asia’s food culture, one sip at a time. So, gather your crew, hit play on that funky beat, and let the culinary adventure begin with Coca-Cola Foodmarks!