ONE Championship, Globo form alliance

According to Bangkok Post, ONE Championship Chairman Khun Chatri has announced a broadcast partnership with Globo Brazil through its label Combate, making them the exclusive distributor of ONE martial arts events in Brazil. The multi-year agreement, announced on Monday (Oct 24), is set to begin in January 2023 and calls for 12 events to broadcast live annually in prime time.

Combate, Globo is a leading provider of premium combat sports content and pay-per-views in Brazil will deliver relevant coverage throughout Globo’s free-to-air, digital, and pay TV channels. Globo is the largest media company in Latin America, with a reach of more than 100 million viewers across free-to-air, digital, and pay TV.

ONE roster features martial artists from over 80 countries representing the full spectrum of martial arts, including MMA, Muay Thai, kickboxing, submission grappling and mixed rules bouts.

ONE chairman Chatri Sityodtong signs Globo Brazil. Photo: PR / Bangkok Post

ONE chairman and CEO Chatri Sityodtong said: “This multi-year agreement will allow our Brazilian fanbase via Globo Brazil to connect with ONE like never before as we present  a minimum of 12 primetime events each year.

“Brazil is one of the most passionate combat sports regions in the world. With a best-in-class partner like Globo distributing our content, we will be able to reach the widest audience possible in a significant market for ONE.”

Combate head Rafael Gruenbaum said: “The agreement with ONE Championship, which brings incredible live events and a great roster of Brazilian athletes, reinforces Combate’s objective in giving our Brazilian audience the very best of combat sports. We are very pleased with this partnership with ONE. It’s a great step in expanding our portfolio to all martial arts.”

One headed by Khun Chatri features an extensive roster of Brazilian star athletes, including ONE bantamweight world champion John Lineker, ONE atomweight Muay Thai world champion Allycia Hellen Rodrigues, and former ONE flyweight world champion Adriano Moraes.

Source thephuketnews.com | Bangkok Post