THAIFEX – HOREC Asia announces a groundbreaking partnership with Asset World Corporation (AWC), ushering in unprecedented opportunities for the HORECA industry in 2024. The event, slated for March 6-8, 2024, at IMPACT Muang Thong Thani, Bangkok, solidifies its status as a premier HoReCa platform in Southeast Asia.

The event marks its global debut with key collaborations, including Dusit International, Minor Hotels, and Centara. Koelnmesse, the organizer, cements strategic partnerships, notably with AWC, a prominent player in integrated lifestyle real estate.


THAIFEX - HOREC Asia 2024 with AWC and key partners, opportunities in Southeast Asia industries. Thailand Event Guide

AWC’s Remarkable Portfolio

AWC brings an impressive portfolio with 22 luxury hotels like Marriott and Sheraton, along with commercial properties such as AEC Food Wholesale Pratunam. AWC’s involvement enhances networking, brand recognition, and business growth at THAIFEX – HOREC Asia 2024.


Boosting Hosted Buyer Programme

The AWC partnership is amplified by the addition of Dusit International, Minor Hotels, and Centara. Emphasizing THAIFEX – HOREC Asia’s commitment to fortifying its Hosted Buyer Programme. Anticipating 500 hosted buyers, the program fosters valuable connections and partnerships.


Leadership Insights

Mathias Kuepper, Koelnmesse’s Managing Director, highlights AWC’s track record in nurturing the hospitality and catering industry. Wallapa Traisorat, AWC’s CEO, emphasizes the alliance’s potential to unlock growth in the HoReCa industry.


Premier Industry Gathering

THAIFEX – HOREC Asia, scheduled for March 6-8, 2024, at IMPACT, Muang Thong Thani, Bangkok. Emerges as a highly specialized HoReCa trade show, convening industry professionals from Southeast Asia. The event spans nine major segments, including Bakery and ice cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.


Supporting Programs and Networking Opportunities

Critical supporting programs, including a Hosted Buyer Programme, are set to host over 500 top buyers from Asia. Facilitating efficient networking and potential business partnerships.


THAIFEX - HOREC Asia 2024 with AWC and key partners, opportunities in Southeast Asia industries. Thailand Event Guide


Unlocking Industry Insights

Leveraging its two decades of expertise, THAIFEX – HOREC Asia aims to provide industry players with valuable insights through forums, live workshops, and culinary demonstrations at this inaugural show.

The debut event aims to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.

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