JKN Global Media Buys Miss Universe Pageant

Endeavour’s IMG global events group sold Miss Universe. JKN Global Media confirmed the deal. The lucky buyer is from Thailand. Speculations about the acquisition go around, and some share a price tag of 14 million US$. Other media outlets confirm a 20 million US$ price tag.

Miss Universe has been part of IMG since 2015. It has been broadcasted in 165 countries worldwide. The previous owner was former President Trump, who owned the pageant between 1996 and 2015, but sold the Miss Universe pageant to the global events company.

Miss Universe Pageant Comes in Thai Hands

Miss Universe changes hands from Endeavor to Thailand media empire JKN Global Media.

Miss Universe changes hands from Endeavor to Thailand media empire JKN Global Media.

Miss Universe scores high viewer ratings and is one of the most-watched female TV contests. Social media includes more than 23 million followers. Miss Teen and Miss USA pageants are also part of the group’s efforts to promote these contests worldwide.

Thailand’s JKN Global Media is the New Miss Universe Pageant Owner

Thai JKN Global Media, represented by the transgender advocate Jakkaphong Jakrajutatip has built an empire of different brands, which include content, metaverse and tv networks. The company focuses on being the global content firm in South East Asia.

With the acquisition, the company focuses on the future, adding different taglines to the pageant contests—Miss Universe shares to be beautifully confident, while Miss Teen focuses on pageantry reimagined.

Miss Universe Pageant Evolved into the Future

Amy Emmerich and Paula Shugart will continue with the organization as CEO and president.

The organization has grown significantly over the past, drawing in different expertise across talent, digital and content within Endeavor.

According to Endeavor president Mark Shapiro. “We’re equally proud of the organization’s progress in becoming a more inclusive and powerful platform where women can advance their business objectives and cause-based work.” CEO Emmerich shares, “Paula and I see tremendous opportunity with JKN to create further growth for this organization on the global stage and women worldwide. We are just getting started despite celebrating the organization’s legacy of more than 70 years.”

Anne Jakapong Jakrajutatip, CEO, JKN Global Group; “We seek not only to continue its legacy of providing a platform to passionate individuals from diverse backgrounds, cultures, and traditions but also to evolve the brand for the next generation.”